Content marketing is the strategic practice of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Unlike traditional advertising, which pushes messages outward, content marketing focuses on providing useful information, entertainment, or insights that build trust and authority over time. This can include blog posts, videos, social media content, podcasts, infographics, and more. By addressing the needs and interests of the audience, content marketing nurtures relationships, drives engagement, and ultimately guides prospects toward meaningful actions, making it a cornerstone of modern digital strategies.